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The down-to-earth essence of private enterprises: steadily place the hope of education into the hands of young people.
Update time:2026-07-25Views:

Nowadays, many companies chase market trends and chase profits, losing their original aspirations. Yet there are always private entrepreneurs deeply rooted in the real economy who keep this firmly in mind: scaling up an enterprise is not for personal comfort, but a responsibility to give back to society and support the younger generation.

Today, the awarding ceremony of the Du Cheng Second-Generation Scholarship kicked off as scheduled in a warm atmosphere. There was no extravagant spectacle or noisy publicity—only pure goodwill, sincere expectations, and the utmost respect for education and hard work.

The venue glowed with the bright, aspiring spirit of young students.

The daughters of Ye Jianxin and Lan Libin excelled in the college entrance examination and were admitted to Hangzhou Dianzi University and Beijing University of Chemical Technology respectively. Their years of diligent study have finally borne fruit. Wang Lei’s son seized the prime of his youth and gained admission to his dream school, Taishan University. Through consistent daily efforts, these young students step out from their desks to embrace broader horizons, holding the ticket to a bigger world.

Such hard-earned growth and breakthroughs deserve applause, and above all, deserve to be safeguarded.

Du Wei, Chairman of Du Cheng Industrial, attended the ceremony in person and presented substantial reward gift packages to the outstanding students. This gift is far more than a material reward. It embodies the heartfelt support of a private entrepreneur, conveys the warmth and confidence delivered by the enterprise, and stands as the sincerest recognition of underprivileged young people who strive relentlessly through years of schooling.

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Many people ask: It is already tough enough for enterprises to stick to the real economy and compete in the market, so why keep funding education and empowering younger generations year after year?

It echoes the original aspiration consistently upheld by Yu Donglai of Fat East Supermarket: Running a business is not about reaping profits alone, but enabling people around us and more communities to live better and happier lives.

Generating profits is an enterprise’s inherent instinct, while giving back to society is its moral conscience. This represents the most precious sense of social responsibility held by private businesses.

Pursuing education offers ordinary people the fairest path to change their fate. This scholarship is far more than financial assistance; it carries forward a spiritual legacy. It tells every young dream-chaser: Your hard work is seen, and someone stands guard over your journey ahead.

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Cherish youthful days, act with insight.

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We ought to gaze up at the starry sky and embrace boundless aspirations, yet also keep our feet firmly on the ground and forge ahead with unwavering resolve.

This modest ceremony embodies the most touching spirit of China’s private enterprises. Enterprises that thrive long-term never compete merely by scale and profit, but by vision and a strong sense of responsibility. The ultimate value of a business has always been to benefit others.



All the beauty in the world comes from mutual devotion.

May the students march toward the light with kindness in their hearts and pass on this warmth in the years to come. May more enterprises stay true to their original aspirations, carry forward kindness, and ensure every hardworking soul is treated with tenderness.

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